Behind The Brand - Andrea Dershin
My name is Andrea and I’ve been a nutrient nerd for as long as I can remember.
I figured out pretty early on that how I fuel my body is directly connected to my overall confidence. When I eat well, I'm that much more energized and that much more determined to get the most of our this adventure we all call life.
I am always chasing that healthy high... And when it comes down to it, nothing compares to consistently fuelling my body with nourishing foods - and that means (you guessed it) drinking plenty of cold-pressed vegetable juice!
I created Good Life Juice because I wanted to help my loved-ones and my community find an easy way to feed their bodies the nutrients we all deserve. I want you to feel the addictive, unstoppable buzzing energy you get from eating raw plants.
So I literally became a juice dealer!
I came out of the gate and launched Good Life Juice with a strong focus on veggies. And just in case you're interested in knowing more about our green mission, I was actually met with a little resistance in the beginning... Our customers wanted fruity flavours.
We kept our position strong and decided to play the long game. We introduced sweet juices like Glo and Crave U - and then one by one, we focused on educating our customers that green veggie-based juice don't need such a sweet kick. I'm thrilled that after three years of teaching the benefits of 100% veggie juice, y’all are starting to live on the same page as me! Juice junkies unite!
Despite my deep passion for health and wellness, I’m also a girl who has no problem enjoying a glass red wine. Preferably nightly. I'll eat half a wheel of brie cheese for dinner if I want to!
I'm not a purist when it comes to my health choices nor will you ever catch me advocating any extremes. Don’t get me wrong... I like to prioritize yoga and meditation and I'll geek out over a big kale salad and a good natural body oil any day, I just don't think my focus on living a healthy lifestyle should contribute stress to my ACTUAL life.
Because that's what we're all trying to do here... Is live.
I really believe cold-pressed juice is the best kind body-love. So much so, that I started a company and made it my life's work! I want you to make healthy choices, but that means doing what's best for YOU. It is my sincere promise not to push you. Instead, I want to help you.
At Good Life Juice, we want you to FEEL GOOD. We're not going to stress you out with restrictive ideals or project fear. We're here to be a helpful, balanced recourse. We don't want to fall into the marketing trap of only showcasing one point of view.
This whole living well thing is not a revolutionary concept, but it is a constant challenge. I set out to develop a line of juices and to create a brand that is synonymous with great tasting veggie juice, incredible nutrition, female empowerment and zero bullshit.
Because I like to think that's who I am. I really hope you love it.